Importance Of SEO and The Internet For Businesses

Search engines have become one of the primary resources many consumers now use to find, locate, and identify products, services, and businesses that they either need or want. Because of this, they have become an integral part of the buying process. As for Birmingham businesses, this is an important trend to be aware of because it can pay huge dividends for your business if successfully executed. Below, we will discuss some of the primary reasons why SEO and the Internet has become so important for businesses to focus on and plan for.

Reasons Why SEO and The Internet Are So Important:

1. e-Commerce.

e-Commerce has taken over traditional brick and mortar shopping. This trend is no more evident than during the biggest shopping event of the year – Black Friday. Believe it or not, but Cyber Monday has overtaken Black Friday as the biggest shopping day of the year. Because of this, a majority of businesses are taking steps or have already begun to get their products and services online. Because of the trend of e-Commerce, it has never been more important to focus on getting your business seen on the Internet.

2. Buying Process.

The buying process has long involved some research during the research stage. Previously, people used to ask around and ask for testimonials when they were looking to gain information about products and services in the marketplace. Nowadays, an increasing number of people have started to use the Internet and the search engines to effectively research businesses, products, and even services throughout the buying process. Because of the rise of review websites and online marketplaces with real user feedback/user reviews, it has become easier than ever before to be able to find the best options available.

3. Competition Is Getting More Involved.

Another reason why it is so important to not only get your business on web but found on the Internet through SEO is that the competition is getting increasingly involved and fierce. Because of this increased competition, it is becoming more and more important to invest in SEO and other forms of Internet marketing to maximize your potential returns. Keeping up with your competition should be a primary reason to invest in any marketing. After all, if your competition gets out ahead of you, it will likely negatively impact your overall market share potential in the long run.

4. SEO is Affordable.

Another reason to invest in SEO, in general, is that Birmingham companies like Foreprime SEO agency are incredibly affordable when compared to traditional marketing tactics. Because this kind of marketing is so affordable in comparison with traditional methods, it has the greatest potential for achieving high returns and high conversions. This means that you should be able to save a significant amount of money reinvesting into Internet marketing strategies as opposed to less efficient traditional marketing techniques and strategies.

5. Better Tracking Results.

Another reason why it has become so important to invest in Search Engine Optimization and other strategies on the Internet is that it provides business owners with the ability to thoroughly track the results of each and every campaign that they run. This is a huge advantage when it comes to successfully implementing any marketing strategy because the better and more accurate your tracking is, the more you will be able to optimize your marketing efforts to achieve the greatest potential return. If you do not know what is working and what isn’t working, you will not be able to make the right kinds of adjustments to optimize your campaigns and efforts.

Overall, there are a lot of different reasons as to why the Internet and SEO have become such an integral part of running a business in today’s digital marketplace. As a result of more people being online than ever before and having the ability to reach more people than ever, the Internet has actually become a critical area for Birmingham businesses to focus their marketing efforts. Not only can it help you decrease marketing costs significantly, but it can maximize your returns at the same time.

How to create responsive website?

Website that will look good on PC and mobile devices.

I will go straight to the lesson without further explanation.
The first thing you have to do is check if your website and theme that you are currently using is responsive because maybe theme is doing this job for you.

One of the checks is the manual one. What you have to do is simply open your website in any browser. Then grab corner of the browser window and resize, shrink, enlarge your site. What it will do is check if text on your website will shrink and redistribute with enlarging of the page. If no text is cut then site is good.

Best thing is to check the Google mobile website score that’s free. Visit https://www.google.com/webmasters/tools/mobile-friendly then paste URL of your site and click analyze.

google-mobile-friendly-check

If it’s not mobile-friendly, then you have couple options that choosing may depend on how invasive you would like to your website. If you have a new website or, it’s relatively small, I would look for new theme https://market.envato.com/. Make sure that the layout is responsive before buying it, by looking into theme specification.

responive

 

After that simply upload a theme and customize it to your needs.

You maybe be a person that don’t want to change the theme of your website maybe you have a site build on HTML code, and it’s impossible to do. There are two options for you:

1. The first if you using WordPress you can use great plugins like Jetpack that can make it easy for mobile visitors to scroll and read content on your site by adding additional CSS codes lines that will transform your site into one that is responsive and it will do it’s job which is serve visitors.

jetpack-moblie-web-design

2. The second option is to build a new mobile website that is hosted separately on a different server, but when a visitor is using a mobile device like phone or tablet it will use a fallowing address http://m.yourwebsite.com automatically. The ‘m.’ part in URL is nothing but a subdomain of your website. You can use easy services to do this like Duda mobile. They will allow you to create a website basted on your current content that will be transported by Duda. Designing is very simple; it’s basted on drag and drop.

This guide is not a complete guide, but it gives a general understanding of this aspect of web design. Hope you like it,

Michael